WEST BROM SPONSOR QUIT OVER ANELKA

West Brom sponsor Zoopla have decided to end their sponsorship of the club at the end of the season over Nicolas Anelka's "quenelle" gesture.Anelka, 34, made the sign, described as an inverted Nazi salute and declared by some to be anti-Semitic, after scoring against West Ham on 28 December 2013.Zoopla, co-owned by Jewish businessman Alex Chesterman, will focus on other marketing activities.The incident is being investigated by the Football Association.West Brom asked the striker not to repeat the celebration and have since selected him on three occasions.The former Arsenal player defended his actions in the days following the incident, but as the FA's verdict draws nearer, the club's sponsor made its stance clear.In a statement, the property company said: "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period."The agreement, which started in May 2012, was due to finish at the end of the season and Zoopla have decided not to renew.West Brom say they were "aware the deal could expire" and have therefore been "planning accordingly".The FA has brought in an "expert regarding the salient issues related to the gesture", which Anelka made after scoring in a 3-3 draw at Upton Park.There is a possibility he could be handed a lengthy ban should he be charged by the FA. West Brom have refrained from punishing Anelka until the FA release their verdict.Lord Ouseley, chairman of anti-racism campaign group Kick It Out,(external) told BBC Radio 5 Live: "I think the situation has always been from day one that we have clubs who will not take responsibility, they always hide behind the FA."This has caused a lot of offence to a lot of people. We know that from the complaints we are getting."As an employer, you have a responsibility to your fans and have to carry that responsibility out by making sure your players conduct does not offend. If this happened in any other arena, your employer would be disciplining you."Anelka said he made the gesture in support of performer Dieudonne M'bala M'bala, whom the French government has tried to ban from making the sign at his shows.The former Real Madrid player's actions were branded "disgusting" by France's sports minister."Of course, I am neither racist nor anti-Semitic and I fully assume my gesture," Anelka tweeted the day after performing the controversial celebration."The meaning of quenelle is anti-system. I do not know what religion has to do with this story."With regard to the ministers who give their own interpretations of my quenelle, they are the ones that create confusion and controversy without knowing what it really means. I ask people not to be duped by the media."